‘Being less bad is not the same as being good’ – William McDonough.

Copenhagen Fashion Summit kicked off yesterday with inspiring talks, deep-dive sessions and the availability to take hands-on actions with other attendees, entrepreneurs and influencers.

The summit started off with a funny yet honest and profound bang when Simon Collins stated that every problem we are facing is our own fault. Being a part of a change equals taking action, not by regramming a hashtag but to actually get up and do something. Collins encouraged us all to get in “trouble”, speak up, stand behind facts and our believes and also to connect and make friends with an enemy. There will be no change if we only talk to the ones who are already convinced that we need to take action and change towards a transparent, circular and sustainable industry.

The word transparency was frequently used during the first day of the summit. However, many speakers spoke about the value of also taking action and work towards a sustainable industry. Transparency is simply the first step in the right direction, it will show the companies strengths and weaknesses, but its’ not enough. As Orsola de Castro mentioned from Fashion Revolution –“transparency is key but its important with “call to action” and to keep improving”.

Brands working towards a circular economy and a circular fashion industry is another topic mentioned during the summit – more or less a linear economy in a circle. How should brands work with their entire production from start until the end of use in order to maintain the product in a loop? Reusing products and the value of receiving back a product was on the agenda. How businesses are able to develop and blossom by regenerating materials and therefore regain value without the use of new virgin materials. In the future, we are also hoping to see much more data in some way connected to each piece of clothing, more information in each tag, making it easier for companies to work with a closed loop system and reuse every material possible in an efficient way.

Hands-on tips were also shared for every consumer to have in mind. Most importantly to care for your clothing and make them last longer, invest in quality and make sure to extend the use of clothing. Wash on low temperature, only short washing programmes and use liquid high-quality detergent. By doing so, you will extend the availability to use your items more than 4 times longer. It’s also good to bear in mind in terms of microfibers – when washing on lower temperatures for a shorter period of time, with less friction, fewer amounts of microfibers will be released.  The first seven washes are also the most critical, this is where the largest amount of microfibers will be released into the water. The use phase and extending the life cycle of clothing is therefore crucial and key towards a more sustainable fashion industry and something every consumer can contribute with.

For day 2 we are looking forward hearing more about the new textile economy, how do we talk about sustainability outside this room, the well-being of models in a #metoo economy as well as the 21st-century fashion company with Stella McCartney in conversation with Graydon Carter.

Wearing a dress from Rodebjer, ballerina from ATP Atelier, sunnies from Dick Moby, necklace from Vibe Harslöf and a vintage Dior bag.

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