Lets cut the crap about sustainable fashion not being sexy – and if not convinced – let’s say hi to Underprotection


Imagine wearing lingerie making you feel confident, comfortable and ready to conquer the world, loungewear for early mornings, late evenings, as a part of your daily style or sexy dates nights, swimwear making you dream about exotic locations with salty hair and sunkissed skin. Founded in 2010, Underprotection truly knows how to create wearable and sexy creations. This Danish delight showcases that sustainability is sexy and feeling fabulous in conscious lingerie is even sexier.

“Almost as sustainable as being naked”


Underprotection covers the entire supply chain from the actual fabric to the production in order to be as eco-friendly as possible. Each year they launch two collections for the conscious woman.

The materials being used in their collections vary from piece to piece:

  • Recycled polyester – besides keeping plastic away from landfills, using recycled polyester takes from 33% to 53% less energy compared to what’s needed to produce virgin polyester.
  • Lyocell – this material is a form of rayon consisting of cellulose fiber made from dissolving pulp. It is defined as a fiber composed of cellulose precipitated from an organic solution in which no substitution of the hydroxyl groups takes place and no chemical intermediates are formed.
  • Organic cotton – using organic cotton equals a production process without the use of pesticides, synthetic growth regulators and seeds are not genetically modified. There is also often hospitalized a natural rotation of crops in the fields – in this way retained a more fertile soil that gives higher yields and resistant plants.
  • Milk – this fiber textile is made from sour milk from the dairy industry. The protein is extracted from the milk and made into a soft and shiny fiber that can be spun and used for fabric. The fabric has qualities comparable to those of silk. Because of the bacteriostatic nature of milk fiber, it is being considered as a perfect material for the manufacturing of underwear. Due to the fact that the material is a byproduct and has very few chemicals in production, it is regarded as a sustainable fabric.
  • Recycled wool – using recycled wool saves raw materials and brings new life to old garments. Underprotection uses a recycled wool made from fabric that has been torn, re-spun and woven or knitted into new fabric. The process demands less energy, less landfill required for sheep grazing and creates less fabric waste. Recycled wool is also extremely comfortable, and durable, and it has an ability to regulate body temperature as well.

Another element and a huge part of the core values at Underprotection includes the production. Supporting fair working conditions and with a close relationship to their factory, Underprotection makes sure that every step of the production chain is aligned with their values.

All styles are produced in New Delhi, India, in collaboration with the small factory Fashion Forte.

The factory is owned by a young visionary woman named Charita and Underprotection has worked with her since they established their brand back in 2010. Fashion Forte only produces for Underprotection and their collections which has created a unique relationship, where they together with Charita, can create sought-after products in an honest and transparent work environment.

In 2013 they obtained the Fair Wear Foundation (FWF) young designer license. FWF is an independent, non-profit organization for garment workers, that help us keep track of their production in India and to fulfill the requirements.

The basis of the collaboration between FWF and Underprotection is the Code of Labour Practices. The core of this code is made up from eight labor standards derived from ILO Conventions and the UN’s Declaration on Human Rights.

In order to minimize their footprint as much as possible, Underprotection makes sure that their suppliers take social and environmental standards seriously. By sourcing mainly from India and China, and screening their suppliers, they minimize environmental impacts and ensure there’s no unfair or unsafe labor that goes into making the clothing.

Choosing consciously produced clothing is the new sexy and the only way forward!

Sponsored lingerie by Underprotection

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